
Best Holiday Sugar Cookies and Royal Icing. The Secret to Making the Best Holiday Sugar Cookies and Royal Icing & Joe Poeschl Interview.
Tech Leader Joe Poeschl Bakes Up Community Innovation. Host Charlie interviews Joe Poeschl, Executive Director of the Milwaukee Tech Hub Coalition. They talk about his Milwaukee roots. He earned dual degrees at Marquette and MIAD. Joe co-founded the Commons and grew the regional tech ecosystem.
They discuss the Coalition’s role in Wisconsin Tech Month, innovation districts, and building inclusive tech-powered economic growth across southeast Wisconsin.
The episode highlights community partnerships and strategies to attract and keep talent. The show concludes with a hands-on cookie-decorating segment. Joe shares a family sugar cookie recipe. He demonstrates royal icing and decorating tips. He invites the audience to join and taste the results. Frivolity ensues.
You can listen to the audio podcast version of this interview and cooking show here –


Decorating the bottom of a sugar cookie is definitely unconventional—but there are a few niche reasons why some bakers do it:



🍪 Reasons Some Decorate the Bottom of the Best Holiday Sugar Cookies
- Smoother Surface: Occasionally, the bottom of a cookie is flatter and smoother than the top. This is especially true if the top has puffed or cracked during baking. This can make it easier to apply icing or edible images.
- Aesthetic Choice: Some decorators want a perfectly domed top. They prefer to keep it untouched for visual appeal. The bottom is used as a hidden canvas for decoration or messages.
- Structural Stability: For sandwich cookies, like linzers or filled cookies, decorating the bottom of one cookie is beneficial. This bottom becomes the inside and can help with adhesion or flavor layering.
- Experimentation or Mistake Recovery: Beginners accidentally decorate the wrong side. Sometimes they try it as a creative experiment. They want to see how it affects the final look and texture.


Best Holiday Sugar Cookies Ingredients
- 1 Cup Sugar
- 2 Sticks Softened Butter
- 2 Eggs
- ⅓ Cup Milk
- 1 Teaspoon Vanilla
- 1 Teaspoon Salt
- 1 Teaspoon Baking Soda
- 1 Teaspoon Baking Powder
- 4 Cups Flour
Blend sugar and butter in a mixer on medium speed until light and fluffy (1-2 minutes). Slowly add wet ingredients (egg, milk, vanilla), until incorporated. Add the small dry ingredients (salt, baking soda, baking powder) and do a light mix. Slowly incorporate your flour while pulsing the mixer. Don’t overmix.
Roll out the dough to a thin layer. Use plenty of flour to keep it from sticking to the countertop and rolling pin. Cut out with cookie cutters. Transfer the cookies to a baking sheet. Bake at 350º for 8-10 minutes, or until a very light golden brown at the edges. Remove from the baking sheet and transfer to a cooling rack right away.
Will make 4-6 dozen, depending on the size of the cookie.




Best Holiday Sugar Cookies and Royal Icing
- 2 Tablespoons Meringue Powder
- 6 Tablespoons Water
- 2⅔ Cups Powdered Sugar
- Food Coloring
- Flour, cooling racks, large baking trays, rolling pin,


Place the meringue powder and water in a large mixing bowl. Whip them with a whisk attachment until foamy. This should take about 3 minutes. Add the powdered sugar and whip on medium speed until very stiff and thick (should hold a stiff peak). Tint as desired with food coloring. Thin with extra water, a drop at a time, to get the desired consistency. Add to piping bags and decorate the back side of your completely cooled sugar cookies.
Royal icing is a smooth, glossy icing. It hardens as it dries. This property makes it perfect for detailed decorating on cookies, cakes, and gingerbread houses. Here’s a quick breakdown of what makes it special:



🎨 What Is Royal Icing?
- Ingredients: Typically made from powdered sugar, egg whites (or meringue powder), and water
- Texture: It starts smooth and fluid, then dries to a firm, candy-like finish.
- Uses: It is ideal for intricate designs, piping, and flooding cookies. It is also used for building edible structures, like gingerbread houses.
🧁 Why Bakers Love It
- Precision: It enables sharp lines and intricate patterns.
- Durability: Once dry, it holds up well for packaging and showing.
🛠️ Tips for Success
- Use meringue powder if you prefer not to work with raw egg whites.
- Adjust water content to control thickness—less water for piping, more for flooding.
- Let decorated items dry completely before stacking or packaging.



Holiday Sugar Cookies and Royal Icing
Equipment
- Kitchen Aid karge Mixer
- Flour, cooling racks, large baking trays, rolling pin,
Materials
For the sugar cookies
- 1 Cup Sugar
- 2 sticks Softened Butter
- 2 Eggs
- ⅓ Cup Milk
- 1 tsp Vanilla
- 1 tsp Salt
- 1 tsp Baking Soda
- 1 tsp Baking Powder
- 4 Cups Flour
For the Royal Icing
- 2 tbsp Meringue Powder
- 6 tbsp Water
- 2⅔ Cups Powdered Sugar
- Food Coloring
Instructions
- Blend sugar and butter in a mixer on medium speed until light and fluffy (1-2 minutes).
- Slowly add wet ingredients (egg, milk, and vanilla), until incorporated.
- Add the small dry ingredients (salt, baking soda, baking powder) and do a light mix.
- Slowly incorporate your flour while pulsing the mixer. Don’t overmix.
- Roll out the dough to a thin layer.

- Use plenty of flour to keep it from sticking to the countertop and rolling pin.
- Cut out with cookie cutters.

- Transfer the cookies to a baking sheet.
- Bake at 350º for 8-10 minutes, or until a very light golden brown at the edges.
- Remove from the baking sheet and transfer to a cooling rack right away.

- Will make 4-6 dozen, depending on the size of the cookie.
To make the Royal Icing
- Place the meringue powder and water in a large mixing bowl.

- Whip them with a whisk attachment until foamy. This should take about 3 minutes.

- Add the powdered sugar and whip on medium speed until very stiff and thick (should hold a stiff peak).

- Tint as desired with food coloring.

- Thin with extra water, a drop at a time, to get the desired consistency.
- Add to piping bags and decorate the back side of your completely cooled sugar cookies.

Video
Notes
Nutrition
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These are pros at decorating Christmas cookies
Thanks for all the great tips and recipes. The holidays are fast approaching and the holiday baking will begin.
Charlie, your cookie base looks perfect for rolling and cutting, and your icing tips make decorating feel so much more approachable! Thanks for making what could be a tricky bake so clear and fun!
Cookies look Great Charlie!